[11] Travel Michigan is itself a division of the Michigan Economic Development Corporation, a state-funded economic development corporation founded in 1999 to support the economic development of Michigan. With the world's longest freshwater coastline it's time to check out our playgrounds. As efforts continue to combat the ongoing COVID-19 pandemic, the campaign reminds Michiganders of the importance of supporting local businesses during the upcoming holidays and throughout the winter season. “I strongly encourage shoppers to Support Local in these final days of holiday shopping,” said MEDC CEO Mark Burton. PURE Michigan. This page is designed for THE University of Michigan sports fans to comment, post etc on ANY University of Michigan sports team. It is an effective campaign with a surprisingly long history. The Pure Michigan ads featuring the voice of Tim Allen with splendid photography of Michigan's most signature attractions have always been popular. Detroit Free Press. Here you have convenient, one-stop access to our latest news releases, photos, logo and other useful information. [14] The logo is also used on retail projects sold in the state. Pure Michigan began as an advertising campaign launched in 2008[1] by the state of Michigan, featuring the voice of actor and comedian Tim Allen,[2] using the title song from The Cider House Rules as the background music in television commercials. Pure Michigan Campaign Returns, Showcases Winter Recreation and Travel Across the State, Five Detroit Civil Rights Sites Listed in the National Register of Historic Places, THIS JUST IN: Michigan’s Small Business Strength, Affordable Cost of Living Continue to Receive National Recognition, Statement from Governor Whitmer, MEDC Committee Chair Awenate Cobbina on MEDC CEO Mark Burton. Michigan is home to more than 6,500 miles of snowmobile trails, 3,000 miles of cross-country skiing and snowshoeing trails and is second in the nation for ski areas boasting everything from family-friendly bunny hills to the tallest vertical drop in the Midwest at Mt. As part of the Support Local campaign, the michigan.org website offers resources that help residents shop and eat local, including links to vibrant downtowns that are filled with local shops specializing in décor, fashion, pet toys, hardware and more. About Michigan Economic Development Corporation (MEDC). In 2019, winter tourism generated $3.3 billion in traveler spending in Michigan. Pure Michigan is doing just that as it returns to the airwaves on the first day of winter, just in time to encourage safe travel across the state during a critical time for the tourism industry.The regional and in-state Pure Michigan winter advertising campaign will run in key markets through the end of February 2021 and is marking its return with a new ad spot, Still Pure, that lets travelers know that the best of Pure Michigan is waiting and through safe travel, offering a piece of normal during uncertain times. For Pure Michigan® tourism information, your trip begins at www.michigan.org. High quality Pure Michigan gifts and merchandise. In November, the Michigan Economic Development Corporation launched its “Support Local” campaign under the Pure Michigan banner, which urges Michiganders to shop, eat, and travel safely in their own neighborhoods and downtowns. • Pure Michigan launches new winter travel campaign on first day of winter, Dec. 21 • New ad, Still Pure, encourages safe travel while enjoying outdoor activities in the winter months • Pure Michigan returns to the airwaves for the first time in more than a year, encouraging local travel at critical moment for industry. The winter campaign will include 20 industry partners contributing nearly $500,000 as part of the digital advertising efforts starting January 1, 2021. LANSING – The entire Pure Michigan tourism promotion program was among the state programs cut by Gov. Travel Michigan's winter campaign has been a real boost in years past, reaching travelers from surrounding states and beyond. Travel Michigan is anticipating pent up demand for leisure travel and outdoor recreation this summer, and will continue to position Michigan strongly for travelers within the region and beyond while also sharing a message of safe travel statewide.Pure Michigan also continues to encourage businesses, visitors and local communities across the state to take the Pure Michigan Pledge, a promise to uphold local safety protocols and CDC travel guidelines to travel safely. [16][17], Michigan Economic Development Corporation, "Pure Michigan Summer Advertising Campaign Launches Today", "Could the 'Pure Michigan' Music Change? “This campaign is designed to encourage travelers to safely get out and have a snow day, learn a new sport, and support the travel industry.”Travelers and travel industry partners are being encouraged to use the hashtag #PureMichigan as they highlight winter offerings and adventures across Michigan. Press question mark to learn the rest of the keyboard shortcuts. “It’s so exciting to see the Pure Michigan ad campaign back on the air in support of the winter travel season and continuing to create an incredible sense of pride all across the state,” said Governor Gretchen Whitmer. The site was relaunched in March 2008 to support the Pure Michigan brand. 3K likes. Welcome to Pure Michigan. Find great designs on Short and Long Sleeve Baby T-Shirts. The Travel Michigan media room was constructed with the journalist in mind. Hundreds of crystal clear lakes and thousands of river and streams. “Michigan was made for winter, and this winter presents new opportunities to travel safely while enjoying all the outdoor activities Michigan has to offer,” said Dave Lorenz, Vice President of Travel Michigan, part of the Michigan Economic Development Corporation. The spots will be seen in markets including Fort Wayne, Toledo, Green Bay, Minneapolis, Detroit, Flint, Grand Rapids, and Traverse City. • Pure Michigan launches new winter travel campaign on first day of winter, Dec. 21 • New ad, Still Pure, encourages safe travel while enjoying outdoor activities in the winter months • Pure Michigan returns to the airwaves for the first time in more than a year, encouraging local travel at critical moment for industry In total, the MEDC has now launched 20 COVID-19 relief and recovery programs that have supported more than 18,500 businesses in the state and helped to retain nearly 147,000 jobs across all 83 counties. Shop our range of T-Shirts, Tanks, Hoodies, Dresses, and more. To refuel, shoppers can visit one of Michigan’s coffee shops and get a bag of beans to brew at home. Around Michigan, independent bookstores overflow with page-turning stories and gifts. Study: 2011 Pure Michigan Campaign Generated Record $1 Billion – Longwoods International.Mfrtech - Register Now For Summer 2014 Session of Michigan Shifting Gears.Michigan State University Department of Psychology Shop Pure Michigan Baby T-Shirts from CafePress. [15] At the end of 2014, legislation signed by Governor Rick Snyder extended the branding to the state's heritage route program, renaming them Pure Michigan Byways. Michigan gets its latest local and breaking news and analysis and in-depth coverage of state government from The Detroit News. Michael Federspiel, executive director of the Little Traverse Historical Society and history professor at Central Michigan University spoke with Cyndy about the Pure Michigan of the past. The winter TV commercials that will be played are Loud and Still Pure, showcasing the many outdoor activities that can be enjoyed in Michigan while also encouraging safe travel. [6] Annual funding for fiscal 2014 was $29 million.[10]. From a gift card to local restaurants to shopping, the possibilities are endless. All orders are custom made and most ship worldwide within 24 hours. Remember, Michigander: wear a mask, practice safe social distancing, and wash your hands frequently. In August 2012, Secretary of State Ruth Johnson unveiled new license plates using the Pure Michigan logo. The launch of the Pure Michigan campaign also coincides with the opening of many of Michigan’s ski resorts for the year. ... Detroit Free Press. Pure Michigan r/ puremichigan… Bohemia. The Pure Michigan campaign is credited with attracting 3.2 million out-of-state visitors to Michigan. (Source: TravelUSA). Pure Michigan also refers to the brand created by Travel Michigan and embodied by the organization's website. SUBSCRIBE NOW. Find out what pure feels like, visit soon. LANSING, Mich. – As Michigan’s tourism industry prepares for the warm weather travel season, the Pure Michigan advertising campaign continues to deliver an overwhelmingly positive impact for the state’s economy according to a new study released today at the 2018 Pure Michigan Governor’s Conference on Tourism. In addition to the advertising campaign, the Pure Michigan Winter landing page is available to provide visitors with the inspiration and information to plan the perfect winter getaway. Pure Michigan began as an advertising campaign launched in 2008 by the state of Michigan, featuring the voice of actor and comedian Tim Allen, using the title song from The Cider House Rules as the background music in television commercials.